Thoughts

Some of the things that dance around in my head.

The Entrepreneurial Explorer

Here I share with you my experiences as I left the corporate world to find out what it’s like to ride a camel in the desert, watch bullfights in the campo, and dance tango in Buenos Aires while still attempting to keep clients happy and my bank account flush.

I’m one of the tribe called working nomads. Though not quite as nomadic as many I know (and others I’ve listed below), I’ve mastered a few living light and living abroad skills that I hope are helpful. Enjoy!!




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We’re being manipulated…. and we love it.

Posted by: Denise Klarquist | Posted on: November 20th, 2013 | 0 Comments

When I was 8 or 9, I found an ad on the back of the TV Guide that promised “Spooky dancing ghost! You won’t believe it’s not real!” I begged my mom to let me send in my $5.95 (+tax and shipping). I couldn’t wait for the mailman to deliver that box of magic to the door. What I finally got was a small white sheet of thin plastic on an elastic string. My innocence shattered, I was now a firm marketing skeptic.

Yet today I find myself falling for the same kind of tantalizing promises, “Watch The First 54 Seconds. That’s All I Ask. You’ll Be Hooked After That. I Swear.” Click.

Upworthy has taken the art of manipulative marketing speak (yes, it’s an art) to promote real content. And that’s the brilliance. Because there’s a decent reward for being sucked in — content that’s of value.

There’s a lot of talk lately about content marketing as if it’s a new thing. I’ve got a recipe box full of old magazine clippings calling for Campbell’s Soup®, Minute® rice, Bisquick®. and a host of other ®-rated ingredients. I’d argue that content marketing’s been around for a while. What’s unique now though are the many ways we have to create and deliver content (I just recently learned about Intel’s “brand journalism” strategy, I kid you not)… and the many opportunities we have to screw it up. Because empty content without relevance, meaning or merit is much like my plastic elastic ghost: extraordinarily disappointing and ultimately bad for business.

So back to Upworthy – I love the game they play, testing tabloid-worthy headlines to draw the most clicks. I know what they’re after but I’m more than happy to play. Because the payoff is just about always worth it.

Content vs presentation

Posted by: Denise Klarquist | Posted on: October 9th, 2012 | 0 Comments

I stumbled across this Etsy shop just now, courtesy of my addiction to dooce. Seriously, have you ever seen a more hideous 60′s glass bowl presented more beautifully? And priced at $16.50 no less! Now imagine it among a pile of other “treasures” on a dirty blanket in front of someone’s garage… what would you pay? The person running this shop has a wonderful racket.

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